Case Analysis Callaway Golf Company Essay

When it comes to the factors contributed to Callaway play confederations success, the tremendous effort it make on updating technology was maven thing. With Senior Executive Vice chair like Richard Helmstetter, who is the Chief of New Products as well, Research and Development has always been the lifeblood of Callaway Golf Company (CGC). Helmstetter believes that If you can make something sufficiently good, what it costs doesnt matter. CGC was consistently be on the leading position of technology, which separate their results from opposites and lead to the results that CGC sold more units of equipment at the higher price than any other of its competitors in the market. The consumer behavior in golf equipment industry was another factor that led to CGCs success. First, golf was unlike near any other sport, the equipment contend a significant role in golfers performance. Therefore, golfers always seeking for an borderline that would help improve their plays.Average golfers , who were the subdivision CGC targeted, were able to tell the noticeable differences when they employ premium equipment. The advanced technologies CGC had with their harvest-homes perfectly fitted the behavior. Second, when reservation a purchase, approximately golfers accepted grapevine recommendations. The form of advertising worked for CGC since golf was played in groups of people who spent hours together, and whenever wiz player had a good scenery with a new club, it impressed others. The utmost factor that contributed to CGCs success was the patronage mechanisms it provided to its retailers. As CGC achieved product differentiation with always updated technology, it was important for retail salespeople to understand the product and technology well.To accomplish the goal, CGC supplied its retailers with brochures, informational videos, pocket-sized product guides, and training. CGC also provided product advertising, endorsements, warranty programs and most importantly , the closeouts to help its retail channels. Closeouts occurred when a new-product existence or when CGC would like to get discharge of its inventory and it helped the retailers to bring down the total cost of the remaining inventory as well. As a result of these instigate mechanisms, CGC was placed in top tierce for excellence in customer service.